A bit about me:
I'm a designer based in Melbourne
I’m Luisa Rodriguez, a Senior Designer with over 8 years of experience working across industries like gaming, fashion, and consumer products. Originally from Colombia, I recently moved to Melbourne after spending the past few years in London, where I was part of Bally's Interactive's in-house team. There, I led and contributed to a wide range of marketing campaigns and branding projects, including large-scale 3D and animation work for gaming brands like Double Bubble Bingo and Virgin Games. I’m passionate about blending creativity with strategy, particularly in digital-first environments. My strengths lie in developing innovative solutions that elevate brands, whether through compelling Digital design, 3D graphics, or Marketing campaigns. My broad design experience, paired with my ability to mentor junior designers and work collaboratively across departments, allows me to bring fresh ideas while driving consistent results.

BRANDING
ART DIRECTION
3D
DIGITAL DESIGN