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Bally's Interactive
Double Bubble Bingo
2023
In my role as Brand Guardian for Double Bubble Bingo, I was responsible for producing a wide range of content that maintained and elevated the brand's visual identity across digital and print channels. I managed the daily production of design materials for the website and marketing campaigns, ensuring consistency and quality in every piece. My work included creating website banners, landing pages, EDM campaigns, printed materials, and animated content, all while adhering to the brand’s playful yet polished aesthetic.
A key aspect of this role was feeding the brand’s social media platforms on a weekly basis, crafting engaging posts that connected with our audience and promoted ongoing campaigns. I also collaborated closely with cross-functional teams, ensuring that the designs aligned with campaign objectives and effectively communicated the brand’s message. By overseeing the entire design process—from concept to execution—I ensured that Double Bubble Bingo's visual identity remained strong and resonated with its target audience across all touchpoints.