EasyCare Lab
Lipop Packaging
2019
Lipop is a bold lip-plumping gloss brand targeting young women up to 25 years old, offering two product variations: Lipo and Lipop Strong, each with a different intensity. My role was to develop the packaging design and key visuals for the brand, including creating the pack shots and printed packages for the product launch. A key objective was to ensure that the packaging clearly differentiated the two products while maintaining a cohesive brand look.
The brief called for a bold, colorful design that would stand out in retail displays. To break the typical product category norms, I opted for vibrant gradients and a minimalist packaging approach that reflected the aesthetics of brands targeted at teens and young adults. This fresh, modern design ensured the product was visually striking and easily recognizable on the shelf.