Bally's Interactive
Rainbow Riches Casino
2023
As part of the Rainbow Riches Casino team, I was responsible for creating and managing the brand's marketing materials across various channels, including social media, email marketing, and website promotions. Inspired by the classic slot machine aesthetic, Rainbow Riches is set in a land of magical treasures, which made it a fun and creative project to work on. I developed stylized assets that captured this whimsical theme, designing everything from social media posts and direct mail messages to email campaigns, print materials, and website updates.
On a daily basis, I collaborated closely with stakeholders to ensure the timely rollout of campaigns, mini-games, live shows, and promotions. My role required balancing creativity with practical needs, producing the necessary assets to support marketing strategies and maintain a consistent brand presence across all touchpoints.